Freshwater Insights
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An Introduction to Agent Evals (Start With Error Analysis)
12 Aug 2026
A short reading list on AI agent evals from Hamel Husain and Shreya Shankar, and why error analysis (not LLM judges) is where teams should start.
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11 Apr 2026
What I Learned at Melbourne's AI Engineering Unconference
Lessons from Melbourne's AI Engineering Unconference on evals, spec-driven development, and why the bottleneck in AI engineering is organisational, not technical.
• AI Engineering
10 Feb 2026
Building an Agentic SEO Content Factory
Learn how we built a multi-agent AI content pipeline that researches SEO keywords, creates content strategies, and generates optimised articles. Step-by-step breakdown with ethical considerations.
• corporate, AI Foundations, AI Engineering
21 Oct 2025
Cursor Worktrees - a glimpse into the future of software!
I discovered a new feature in my favourite IDE cursor, yesterday called Work Trees, which allows you to run multiple agents as a, basically an agent swarm against your code base.
31 Aug 2025
What ChatGPT-5 (and the Latest AI Breakthroughs) Mean for Business
What ChatGPT-5 (and the Latest AI Breakthroughs) Mean for Business
27 Mar 2025
Introducing our Agent Platform
We’re cooking up something new: an enterprise solution for rapid deployment and experimentation of the latest AI capabilities across multiple channels
6 Jan 2025
Here’s to an incredible 2025!
I’m kicking off 2025 with a bang: two incredible new clients for Freshwater Futures, exciting projects underway, and a fresh focus on building AI - not just talking about it.