Your AI Innovation Partner
We help organisations unlock the power of Generative AI in complex and regulated environments. From initial education through to implementation, we offer a pragmatic, results-oriented approach—not abstract strategy.
Trusted by leading organisations
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AI Education
Inspire leaders. Build capability.
- GenAI for Leaders
- GenAI for Engineering Teams
- Claude for Marketing Teams
AI Strategy
Align ambition. Build your roadmap.
- Ideate
- Prioritise
- Plan
AI Prototyping
Proof-of-concept to proof-of-value.
- Design
- Prototype
- Validate
AI Engineering
Deploy on your trusted platforms.
- Evaluate
- Optimise
- Launch
We deploy on your trusted platforms
Who We Help
We work with organisations ready to move from AI awareness to active experimentation and implementation. Whether you're taking your first steps or scaling what's working, we meet you where you are.
Financial Services
Super funds, investment firms, and insurers navigating AI in complex and regulated environments
Retail & Consumer
National retailers, ecommerce platforms, and consumer brands
Tech Scale-ups
Fast-growing teams seeking sustainable AI capability
Who we are
Freshwater Futures is led by Ben Hogan, founder and AI advisor, with deep experience helping ASX Top 20 clients bridge the gap between executive vision and technical execution.
Our team blends strategy, psychology, and engineering—combining technical rigour with behavioural science to grow a culture of AI-leveraged change.
We're trusted by leading brands including TelstraSuper, REA Group, and Bunnings to inspire senior leaders and shape AI strategy.
Ready to Build Your Custom AI Solution?
Let's create an AI solution that fits your business — no generic templates, just real results
- ✓ Seamless integration
- ✓ Scalable to your needs
- ✓ Expert support, every step
No obligation — just a friendly chat about what's possible
